For real estate lawyers and notaries · Canada
Be the first lawyer every new seller hears from
When a home lists, the seller needs a lawyer within weeks. We mail them a letter from your firm the next business day, automatically, for every new listing in your territory. Firms in Alberta, British Columbia, Manitoba and Ontario run it today.
New listings in your city, and the cost to write to them
We don’t have recent counts for this area yet, so enter your best estimate.
letters per month
120
120 new listings × 1
Per piece
$2.76
Tier 1-1000
Estimated per month
$331
You can cap your monthly budget
Totals only. We never show addresses or prices on this page. Monthly price uses our automatic-program rates for letters, printing and postage included.
Set up my letters
How it works
A letter to every new listing, without lifting a finger
- Pick your territory. Cities, neighbourhoods or a drawn boundary around your office, plus houses, condos or both and a minimum list price.
- Approve your letter. We adapt a proven template to your firm: your fees, your letterhead, your signature.
- Set a monthly budget cap. Volume follows the market. The cap makes sure a busy month never surprises you.
- We mail every business day. New listings from the MLS feed are matched to your territory, and letters are printed, enveloped and handed to Canada Post the next business day.
Why it works
The seller is choosing a lawyer right now
Most sellers don’t have a real estate lawyer on speed dial. Between listing and firm sale they will ask their agent, ask a friend, or search online, and they’ll usually go with the first credible firm with a clear price. A letter that lands the week the home lists, with a fixed fee and a phone number, often wins that decision outright.
- Timely: it arrives while the decision is open, not after the deal is firm.
- Targeted: every letter goes to someone who will need closing services soon.
- Trusted: a letter reads as professional correspondence, not an ad.
Pricing
What it costs per month
You pay per letter mailed, from $1.58 at volume, printing, envelope and postage included. Typical programs:
| Territory | Letters a month | Per letter | Per month |
|---|---|---|---|
| Small town or a few postal codes | 150 | $2.76 | $414 |
| Mid-sized city | 600 | $2.76 | $1,656 |
| Large city, houses only | 1,500 | $1.96 | $2,940 |
One new client from a single closing typically covers several months of letters. Use the widget above to size your own city.
Before you launch
Compliance and good practice
- Law society rules: keep claims accurate and verifiable, state your fees clearly, and have the letter reviewed against your law society’s marketing rules.
- Privacy: letters are addressed to “Homeowner” at the property. We never print seller names or listing details in your letter, and this page shows listing totals only.
- CASL: Canada’s anti-spam law covers electronic messages, not addressed mail.
Related: law firm direct mail marketing and mailing one-off letters online.
FAQ
Questions people ask
Who receives the letters?
The owner of each home newly listed for sale in your territory, addressed to “Homeowner” at the property. Sellers need a lawyer (or a notary in Quebec) to close, and most haven’t chosen one when the listing goes live.
How quickly does a letter go out after a listing?
New listings are picked up from the MLS feed every day and letters go to print the next business day, so yours is usually the first legal-services mail the seller receives.
Can I limit it to certain areas or homes?
Yes. Choose cities, neighbourhoods or a drawn boundary; houses, condos or both; and a minimum list price so leases, parking spots and low-value listings are skipped.
How is it billed?
Per letter mailed, at volume-based rates that include printing, envelope and postage. You set a monthly budget cap, so a busy spring market never produces a surprise bill.
Is this allowed under law society advertising rules?
Law societies across Canada permit lawyer advertising that is accurate, not misleading and in good taste. Letters to homeowners about your real estate services generally fit that, but your firm is responsible for the content: run the letter past your own law society’s marketing rules before launch.
Do you write the letter?
We provide a proven template and adapt it to your firm, fees and tone. You approve the final letter before anything is mailed.
Do you work with notaries in Quebec and BC?
Yes. Notaries handle residential closings in Quebec and many in British Columbia; the program works the same way.
Claim your territory
Set up your letter program in a few minutes, or talk it through with us first.
Prefer we prepare a proposal?
Fill out this form to receive an estimate for your service area and receive 10 potential leads that align with your business or service.
More free direct mail tools
- Direct mail cost calculatorPrice postcards and letters in CAD, printing and postage included.
- Just listed and just sold postcardsSee how many homes list near you and what mailing the neighbours costs.
- New homeowner marketing (Canada)Reach households at the moment they move, by industry.
- Send a postcard onlineOne card or a thousand, printed and mailed in Canada.
- Mail a letter onlineBusiness letters printed, folded, enveloped and posted for you.
- Postcard maker that mailsDraft a card for your business in seconds, then send it.
- Neighbourhood Mail alternativeEstimate a drop to every home in an area vs addressed mail.